More local inquiries for the service you actually want to grow.
Focused digital ad campaigns built around one offer, one local audience, one next step.
What you'll get from the review
Free- The exact service I'd advertise first
- The angle I'd lead with
- A realistic cost-per-inquiry range
- Whether ads make sense for you right now
Most local ads fail because they're too vague.
A boosted post, a generic "contact us" ad, or a broad awareness campaign usually doesn't give people a clear reason to inquire. The campaign needs to be built around one specific service, one specific local audience, and one next step that feels easy to take.
"We offer quality service" doesn't give people a reason to act.
When the ad could be about anything, the audience scrolls past. The campaign needs one specific service the right people are already thinking about.
Sending cold traffic to a full website often leaves people confused.
Homepage menus, multiple service pages, and unclear next steps kill momentum. The next step from the ad needs to be obvious.
Even good inquiries can go cold if they're not contacted quickly.
The ad creates the inquiry. Follow-up speed and lead handling determine how many become real customers.
A real campaign, built around the service you want more of.
Inquiries around one profitable service
The campaign is built around the job, appointment, estimate, or booking type you actually want more of — not your entire menu of services.
Built-in qualification
The form can ask the right questions upfront, so you're not chasing every random click. Better signals in means better leads out.
Clear tracking and follow-up
You know where inquiries are coming from, what they asked for, and what needs to happen next — with weekly check-ins on what's working.
A simple ad system built around one clear next step.
The first campaign should not try to do everything. It focuses on one service, one local audience, and one action you want people to take.
Choose one offer
We pick the one service most worth advertising first — the highest-margin job or the one you'd happily double tomorrow.
Build the campaign
I create the strategy, ad copy, creative direction, targeting, and setup — built to feel clear, local, and easy to act on.
Send traffic to a simple next step
A Meta lead form for lower friction, or a landing page when the service needs higher intent. Whichever fits the offer.
Optimize based on real inquiries
Every week I review cost per inquiry, lead quality, which angle is winning, and what to adjust — and report it in plain English.
The fastest follow-up usually wins.
A good campaign can create the inquiry, but the follow-up process determines how many turn into real conversations. That's why I look at where the lead goes, how fast your team can respond, and whether the form is asking enough to make the inquiry useful.
- Email, SMS, or CRM delivery — sent the moment a lead comes in
- Simple lead qualification questions baked into the form
- Weekly review of lead quality, not just lead volume
Four years inside ad agencies. Now you work directly with me.
For the past four years, I've consulted on digital ad campaigns for ad agencies — the person they call when a campaign isn't pulling or when lead quality drops. I've worked across Facebook, Instagram, Google, and other platforms for clinics, venues, contractors, home-service brands, and lead-generation companies. The pattern is always the same: focused, low-friction campaigns built around one clear offer.
TrentScales cuts the agency middle out. No handoff to an account manager. I build the strategy, write the ads, set up the campaign, watch the numbers, and make the adjustments — directly for owner-led local businesses.
- Direct communication with the person doing the work
- Simple reporting in plain English
- No bloated agency process or 12-month contracts
- Honest call about whether ads are right for you
Consulting on Meta ad campaigns inside ad agencies.
Specialized in inquiry-driven campaigns for local service businesses.
Working with owners directly — no agency layer in between.
Honest about who this works for — and who it doesn't.
Ads can create opportunities, but the business still needs a clear service, a follow-up process, and enough budget to test properly.
This is a good fit if:
- One new customer is worth enough to justify paid ads
- You serve a clear local area
- You can follow up with inquiries quickly
- You want more of a specific service, not just "more exposure"
This is probably not a fit if:
- You want guaranteed leads with no testing period
- You can't respond to inquiries quickly
- Your service area or offer is unclear
- You're looking for viral content, not inquiry-focused ads
Straight answers to the questions business owners usually ask.
Do you guarantee inquiries?
How much should I spend on ads?
Do I need a landing page?
What if the inquiries are low quality?
What kind of businesses do you work with?
How fast can we launch?
What do you need from me?
What happens when an inquiry comes in?
Can you help with follow-up automation?
See what I'd actually run for your business.
The call is simple. I'll ask what service you want more inquiries for, what area you serve, and what you've already tried. Then I'll walk through the first campaign I would test based on your business, market, and goals.
No prep needed. No pitch. If I don't think ads are the right move for your business right now, I'll tell you directly.